Akoo’s m-Venue™ platform and advanced digital marketing services enable brand partners to create consumer engagement, capture actionable behavioral data, unobtrusively integrate more relevant, higher-performing marketing into consumer-initiated experiences, and drive measurable purchase behavior at the critical point-of-sale.

m-Venue™ engages consumers to:

• Use mobile devices like “universal remote controls” to select more personally relevant programming, on demand, and have their selections played on LCD screens at participating locations
• Choose from more than two million pieces of licensed content, including songs, music videos, sports clips, fashion programming, and movie previews, as well as branded entertainment, product merchandising, and pre-approved user-generated content
• Identify the name of any song or video being publicly performed using their mobile phones
• Accumulate, bank, and redeem mobile coupons and loyalty points from the convenience of their handsets
• Simultaneously, brand sponsors and advertisers can:
• Capture actionable consumer usage and behavioral data with every m-Venue™ interaction
• Unobtrusively deliver higher-performing marketing to mobile phones and point-of-sale digital screens based on user demographics
• Drive measurable purchase behavior
• Establish more meaningful relationships with consumers via their mobile devices at the point-of-sale, as well as “post-visit,” after they leave participating locations
• Improve brand awareness, preference, and loyalty